Print advertising shows growth across the board from January
PALO ALTO, Calif. – March 10, 2016 – High performance analytics software and solutions provider Sysorex (NASDAQ: SYRX), today released its Ad Trends print advertising report for February 2016 showing solid growth from January in five of the top six newspaper ad categories nationwide. Real Estate and Retailer advertisements showed the largest gains from January, growing nearly 10-1/2% and 12% respectively. The only category with a decline was Auto & Vehicle Sales which dropped slightly more than 2%
Top Six Category Growth by Ad Count
|Auto & Vehicle Sales||-1.2%↓||22.6%↑||3.3%↑||-28.4%↓||0.3%↑||-2.2%↓|
|Construction / Home Improvement||-1.3%↓||1.6%↑||8.1%↑||-16.4%↓||0.1%↑||6.1%↑|
|Dining & Entertainment||0.9%↑||11.3%↑||17.2%↑||-15.1%↓||-13.8%↓||4.21%↑|
“February is a short month and the middle of winter, so we would expect to see lower total ad counts,” said Michael Lynch, vice president for Sysorex’s Shoom services. “I think that fact that there was a healthy recovery from January, and a year-over-year increase in total ads from last February, shows that advertisers are feeling a more confident.”
Ad Totals Up From Last Year
Among the six largest categories, which account for 75% of all print ads placed, Personal Services had the largest number of ads with 98,894, up 4% from the previous month and nearly 6% from February of 2015. The second largest category, Auto & Vehicle Sales, fell 2.2% from January and nearly 16% from last year with a total of 73,705 ads. Overall, there were 508,705 ads placed in 42 categories, a 4.8% increase from the previous month, and a 3.4% increase from February of 2015.
About Shoom Ad Trends by Sysorex
Shoom Ad Trends provides monthly data and analysis on newspaper advertising in North America. Shoom is a collection of electronic services that provide advertising tracking, invoicing and proof-of-performance for nearly 700 newspapers throughout the United States and Canada. Launched in 2002, Shoom provides one of the newspaper industry’s most comprehensive advertising databases, tracking over half a million ads each month in 42 categories with key metrics such as ad rate, size, run date and distribution region. In 2015 it tracked and provided analytics on more than 7.7 million print advertisements covering every major metropolitan region in North America.
Sysorex develops the systems and solutions that power the data-driven enterprise. With an innovative approach to big data, analytics and the Internet of Things (IoT), we blend virtual data from software and networks with the huge volume of physical data generated by mobile devices and Internet-connected things to open new worlds of insight. Our unique solutions are helping organizations worldwide improve decision making, increase productivity, and fuel the discoveries of tomorrow. Headquartered in Palo Alto, California, we have regional offices in North America, South America, Europe and the Middle East. Visit www.sysorex.com, follow us @SysorexGlobal and Link up on LinkedIn.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties and other factors, many of which are outside of the control of Sysorex and its subsidiaries, which could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not limited to, the fluctuation of global economic conditions, the performance of management and employees, the company’s ability to obtain financing, competition, general economic conditions and other factors that are detailed in the company’s periodic and current reports available for review at www.sec.gov. Furthermore, we operate in a highly competitive and rapidly changing environment where new and unanticipated risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise forward-looking statements.
A. Sage Osterfeld, +1 (760) 707-0459
Sysorex Investor Relations:
Scott Arnold, +1 (516) 222-2560