In like a lion: Construction and Home Improvement advertising roared back in March
PALO ALTO, Calif. – April 13, 2016 – High performance analytics software and solutions provider Sysorex (NASDAQ: SYRX), today released its Ad Trends print advertising report for March 2016 showing month-to-month growth in all six major categories including a hefty 23% increase in Construction / Home Improvement. Overall, print advertising in March was up an average of nearly 9% from February and notched a more modest 2% gain from March of last year.
Top Six Category Growth by Ad Count
|Auto & Vehicle Sales||22.6%↑||3.3%↑||-28.4%↓||0.3%↑||-2.2%↓||3.6%↑|
|Construction / Home Improvement||1.6%↑||8.1%↑||-16.4%↓||0.1%↑||6.1%↑||23.1%↑|
|Dining & Entertainment||11.3%↑||17.2%↑||-15.1%↓||-13.8%↓||4.21%↑||8.5%↑|
Ad Totals by Category
Among the six largest categories, which account for 75% of all print ads placed, the biggest gain in March came from Construction / Home Improvement which jumped to a total of 59,019 ads, a month-to-month increase of 23%, and a 25% increase over the same period last year. Real Estate advertising also notched its third straight month of gains. The total number of ads for March in all categories was 553,938, up from 508,705 in the previous month, and 542,816 in the same period last year. The one notable category was Auto & Vehicle Sales. While March’s total of 76,324 ads was a 3.6% increase from February, it is a 14% decline from the 88,618 auto ads placed in March of 2015.
About Shoom Ad Trends by Sysorex
Shoom Ad Trends provides monthly data and analysis on newspaper advertising in North America. Shoom is a collection of electronic services that provide advertising tracking, invoicing and proof-of-performance for nearly 700 newspapers throughout the United States and Canada. Launched in 2002, Shoom provides one of the newspaper industry’s most comprehensive advertising databases, tracking over half a million ads each month in 42 categories with key metrics such as ad rate, size, run date and distribution region. In 2015 it tracked and provided analytics on more than 7.7 million print advertisements covering every major metropolitan region in North America.
Sysorex develops the systems and solutions that power the data-driven enterprise. With an innovative approach to big data, analytics and the Internet of Things (IoT), we blend virtual data from software and networks with the huge volume of physical data generated by mobile devices and Internet-connected things to open new worlds of insight. Our unique solutions are helping organizations worldwide improve decision making, increase productivity, and fuel the discoveries of tomorrow. Headquartered in Palo Alto, California, we have regional offices in North America, South America, Europe and the Middle East. Visit www.sysorex.com, follow us @SysorexGlobal and Link up on LinkedIn.
Safe Harbor Statement
All statements in this release that are not based on historical fact are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995 and the provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. These forward-looking statements rely on a number of assumptions concerning future events and are subject to a number of risks, uncertainties and other factors, many of which are outside of the control of Sysorex and its subsidiaries, which could cause actual results to materially differ from such statements. Such risks, uncertainties, and other factors include, but are not limited to, the fluctuation of global economic conditions, the performance of management and employees, the company’s ability to obtain financing, competition, general economic conditions and other factors that are detailed in the company’s periodic and current reports available for review at www.sec.gov. Furthermore, we operate in a highly competitive and rapidly changing environment where new and unanticipated risks may arise. Accordingly, investors should not place any reliance on forward-looking statements as a prediction of actual results. We disclaim any intention to, and undertake no obligation to, update or revise forward-looking statements.
A. Sage Osterfeld, +1 (760) 707-0459
Sysorex Investor Relations:
Scott Arnold, +1 (516) 222-2560