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“What on earth is going on at Veteran’s Park?” As we drove by, I glanced over to see it teeming with people. Young people. All glued to their phones. While they may have looked like zombies, it dawned on me (as I’m sure it has you) that they were immersed in the game Pokémon GO.
For the uninitiated, Pokémon GO is an augmented reality game that blends digital elements with the physical world. Players capture Pokémon (pocket monsters) and grow/evolve them. The game includes PokéStops at physical locations, where players stock up on supplies, and battle locations called Pokémon Gyms.
What captured my attention was the crowds of real life people ranging far and wide, day and night, hunting Pokémon. And I wondered how retailers, museums, libraries and other public institutions might join in the fun and reap the benefits of the players just outside the door.
Currently, a location can’t declare itself a PokéStop or Gym, which are predetermined by the game (although, McDonald’s in Japan has a sponsorship deal turning 3000 restaurants into Pokémon Gyms.) But, if your business is already a Stop or Gym, you can place a lure at your location that attracts rare Pokémon. For roughly $10 a day, hoards of people will follow Pokémon right to your door.
Or, is there […]