About Lauren Edwards

Lauren Edwards can be found with a song in her head and a RedBull in her hand while following the latest tech news or checking up on the Redskins. Sysorex's Director of Marketing, Lauren translates engineering-isms into the language of the general public while growing her expertise in location-based mobile, cybersecurity, the future of context awareness and anything else that catches her eye while juggling 2+ other projects. Lauren lives in MD with her cuddle monster/pitbull and regularly competes at nationwide equestrian events.

Healthcare Beyond What Meets the Eye

AirPass EnvironmentA massive earthquake hits Las Vegas and multiple casualties are rushed to the nearest hospital. As incoming patients go through triage, doctors rapidly assess their condition and prioritize treatment. In the craziness of the emergency room, patients could be misplaced without a precise locationing system in place.

This is CODE BLACK.

Recently, Sysorex was showcased during ACEP 2016’s InnovatED emergency simulation. The ACEP (American College of Emergency Physicians) annually demonstrates innovative technology during the live CODE BLACK simulation which draws hundreds of people from throughout the conference into the exhibit hall.

AirPatrol for Healthcare and AirPass were used throughout the simulation to show the precise location of admitted patients. The locations of those holding AirPass were shown in real time via the AirPatrol dashboard on the large simulation TV screen.

Healthcare facilities constantly battle with keeping track of where not only people but equipment are. For example, expensive beds are often used to transport patients from one floor to another but are not brought back to the original location. Because the new floor does not inventory this bed, it may spend weeks forgotten at the end of a long hallway while the original location needs the bed back. Inventory nightmares, clutter, and misuse of resources can all be avoided with the right RTLS system(s) in place but when multiple RTLS systems […]

By | November 3rd, 2016|Categories: IoT, Mobile|Tags: , , , , , , |0 Comments

Revenge of the 5th

As someone living and breathing tech 24/7/365, it always comes as a shock when I’m speaking with another ‘80s baby and they have no idea what I’m talking about. One vivid memory was when a close friend moved across the country and our group of girl friends talked about having Skype Girl Nights. Only two of the five girls had Skype, one had no idea what Skype was, and none of them knew you could simultaneously see multiple video feeds.

I have so much in common with these other girls that their lack of Skype knowledge stumped me. How could I be so familiar and comfortable with a popular piece of communication technology and they were not?

It’s easy to forget that what is easy and old hat to you might be somewhat scary and brand new for others. Technology gaps can be seen between generations, yes, but they can also be seen across occupations, geographical areas, income levels, and general life experiences. Sorry, but the millennials can’t be blamed for this one.

This is a common problem in software engineering. With the obvious priorities of creating both operational and bug-free technology, the design of UI (user interface) can take a back seat. Add in weeks, months or more of software development before the UI takes priority immediately before the […]

By | May 5th, 2016|Categories: IoT|Tags: , , , , , |1 Comment

The Roots of the IoT Forest

IoTForestThe Internet of Things (IoT) is on track to land a spot on 2017’s Buzzwords to Avoid, but this is a misunderstanding. The Internet of Things isn’t just about connected toasters or watches, and to cast it that way is to do it a disservice. The wonder of IoT depends on what role you play: engineers marvel at API integration, marketers gasp at the various new lines of communication and possible advertising, sales teams dream up new use cases, and financiers inquire on how it will bring revenue. The IoT isn’t a new fad or a get-rich-quick scheme; it is already living within every industry.

The IoT is often viewed as a hurricane of attention-hungry little pieces of technology strewn about and constantly chatting. Users, consumers, and creators are intrigued by beacons and the variety of sensors used to build a complex data and communications network. Each talkative tree in this forest has an important job, from the Bluetooth beacons at a retail store following a customer’s journey and pushing relevant promotions at just the right time and place, to the heart-rate monitors keeping a hospital patient on the road to recovery. Each IoT device is successfully doing its job, but by focusing on individual pieces of tech instead of the whole forest, we’re delaying the realization of IoT’s […]

By | April 28th, 2016|Categories: IoT, Mobile|Tags: , , , |0 Comments

Beacons – Missing the Mark by a Mile

offtargetbluetoothDespite being a buzzword for a while now, beacons continue to bring excitement when they’re mentioned in conversation. Healthcare uses them to track inventory and assets, retail uses them to push notifications to potential buyers, and other industries inject them into their mobile strategy for additional purposes.

Unfortunately, beacons are failing to meet the expectations we have for them but not due to poor performance. These disappointments are so regular that you may be tired of hearing about beacons in general.

Beacons have been built up as the end-all-be-all for asset tracking and inventory management to enhancing the customer experience at brick and mortar retail stores. This vision of a one-size fixes all solution is causing great disappointment; however, beacons deserve credit for what they can do.

“It’s not about the destination, it’s about the journey.”

Beacons are a tool, a means to an end. These BLE (Bluetooth Low Energy) bite-sized pieces of technology are experts at what they do, but not at everything else. Issues with deployment such as keeping track of which beacon is which, applying or sticking them to surfaces, theft due to their small size, battery life and more have thwarted some adoption. Additional issues with app integration and user adoption are valid as well.

However, all new technologies have hiccups but what we really need to […]

By | April 14th, 2016|Categories: Mobile|Tags: , , , , |0 Comments

Mickey Mouse, the Cyber Chef

internThe Internet skipped a beat recently when Disney posted a job listing for a “Global Intelligence Analyst Intern.” Looking for someone to assist with counter-terrorism, the post went viral and was later taken down.

“Wait, what?? But this is the happiest place on earth,” said the Internet. However, Disney is one of many big businesses stepping up their defenses for both physical and cyber attacks.

Amusement parks, retail stores and more have changed their business strategy to integrate the physical experience with the mobile or cyber life. Using precise locationing technology like beacons or zones, visitors can experience more than just what meets the eye with the help of their mobile device. Customization, assistance, special offers and push updates allow visitors to be more connected to where they are than ever before.

On the other side, businesses now have exponentially more information about their visitors. This data is collected from mobile apps, RFID bracelets, video cameras, web cookies, and opted-in loyalty programs and should be guarded like the Hope Diamond. Well-protected and extensive data can be good for customers (personal information is safe, each experience meets a new level of customization and relevance) as well as businesses (know what customers like and dislike, staffing problems resolved, increase ROI).

The interconnectivity (buzzword: Internet of Things) of so much around us […]

By | October 21st, 2015|Categories: Big Data, IoT, Mobile|Tags: , , , , , |0 Comments

Riding The Big Data Shark

sharkThe day after shark week ends, people start entering the water again. Even though hours were spent watching and listening to gruesome fatalities, the cautioning data is quickly forgotten. We want more.

We feel the same way about data – we want it and we want it all. An incredible amount of data flies around us and lives at our fingertips; it can be overwhelming. We tend to forget important data (birthdays, anniversaries, appointments) but we remember a 15 second viral video without any difficulty. As new devices and the Internet of Things creates and collects data, the data ocean continues to grow.

Corporations treat data as if it is shark-infested: cautiously and hoping for calm clarity in the tumultuous waves. Beyond the back-ups and migrations, we’re fed the same lines:

  • “Big Data is the Next Big Thing”
  • “Big Data is Here to Stay”
  • “Big Data is Your Friend”

But big data can seem more like a frenemy, than a friend.

The shark-proof flotation device for corporations is the ability to really SEE the data, not individual rows or columns or cells, but what it means and why. Just like with mobile advertising, the data needs to show exactly what is desired at the right time and to the right person. The analytics need to be smart, even when the data isn’t.

The big data […]

By | July 13th, 2015|Categories: Big Data|Tags: , , , , |1 Comment

Layers

Fall-Inspired Success for Cellular Detection in Cells

prison copy
This past week, we sent our AirPatrol team to sponsor the Correctional Technology Association’s Annual Event in Daytona Beach (#CTA2015). Joined by over 30 other technology vendors and ambassadors from various prisons and other correctional facilities around the country, we offered two live ZoneDefense demonstrations:

  1. Live view of the CTA exhibitor floor’s active cellular and WiFi devices with <15’ precision
  2. Live view of an installation at an Indiana prison with cellular activity alerts

CTA proved their innovation in correctional event hosting by accepting our proposal to AirPatrol deploy floor-wide and monitor mobile activity with precision, much like their purpose in correctional facilities around the globe. Two days packed with interesting technology success stories and discussions of new ways to improve them brought crowds into the expo hall and many return visitors to our booth to witness AirPatrol’s cell phone detection.

A discussion led by San Diego County Officers on the collision of correctional technology and the Internet of Things (IoT) was packed with interesting facts. Correctional spending has doubled in the past 10 years and in part due to the growth and acceptance of mobility in the field. Probation officers spend 50% of their time at their desk (just imagine the paperwork) and mobility has not only improved this, but increased communication and allowed […]

Mastery of The Interview

microphoneI was one of the millions who watched The Interview over the weekend. Did I spend $5.99 to watch it? Yes. Would I have seen it in the theatres without all of the attention it got in the past few weeks? Absolutely not.

The movie itself is typical; it’s not near the comedic level necessary to become an annual holiday tradition and I won’t go out of my way to see it again. I’m no movie critic BUT I did find the whole ordeal interesting from a marketing viewpoint, especially because of how the movie was watched.

The Interview was given 2.5 stars by Rotten Tomatoes but made over $15 million in just three days. Although not shown in major US cinemas, the profit came from online downloads at less than the average price for a cinema ticket. These legal downloads came via YouTube, Xbox Video, and Google Play.

We’ve entered a new phase of mobile marketing. As soon as the movie was released online, conspiracy theories regarding the Sony Hack and potential profits started to morph it all into a brilliant marketing stunt. Twitter became equal parts furious and frightened until RTs on where to watch the video drowned out those tweets. Since 80% of active […]

By | December 29th, 2014|Categories: Mobile|Tags: , , , |0 Comments

(Ice) Buckets of Dollars

dollar bucketWe’ve all heard of it, some have done it and the number of people that actually know what it’s for is somewhere in between those two.

Although there are debates that the Ice Bucket Challenge is a cry for attention or a waste of water among others, the viral campaign to raise awareness for ALS (Amyotrophic lateral sclerosis or Lou Gehrig’s Disesase) has successfully raised $79.7 million dollars instead of the previous $2.5 million last year. With the international challenge morphing to dumping dirt on your head, not only did the campaign work, it worked extremely well.

This has been a marketer’s dream. Sure sometimes the message was lost or it became an if/then deal, but the organization came out on top in the end. The ice bucket challenge can be a lesson in viral mobile marketing for organizations and brands around the world.

Out of the millions of videos taken with people dumping ice, I would be willing to bet that 99% of these were taken on smartphones or tablets. The average person spends 2.5 hours on a cell phone every day and recording is easy when everything you need is in your pocket. […]

Godzilla: The IoT Monster

godzilla“The great thing with technology, is that if you don’t like it now, wait, it’ll change.” (WSJ Blog, 2014)

Of everything online news has brought us, one of my favorite features is the comments section at the end of the article. I never skip it. Yes, it can be a depressing look at the writing skills (or lack thereof) of my fellow readers, but many of the comments are often quite insightful. For example, the article, quoted above hosted an interesting conversation about smart homes and all the internet-connected things (cleverly referred to as the “Internet of Things” or IoT) that will make it possible: words of wonder, magic and absolute alarm. It’s the thing everyone fears to love but loves to fear. Our technology Godzilla.

Everyone wants a smart home and while the extent of home “smartness” varies, the main idea is convenience through automation. A few automations could cut down the steps between awakening and hitting the gas pedal each morning. In the WSJ’s article’s video, the coffee machine speaks the weather as it brews coffee. One step saved.

Today, being somewhere without actually being there is popular – really, really popular. We love to be everywhere by knowing what’s going on in places we aren’t and it looks like Godzilla is going […]