Sysorex Launches 3-Part “Freethinkers of the Retail World” Webinar Series

PALO ALTO, Calif., December 19, 2016 – Sysorex (NASDAQ: SYRX), the indoor positioning and data analytics company, today announced the launch of its 3-part webinar series titled “Freethinkers of the Retail World.

The webinar series, to kick off in early January 2017, will address challenges facing the retail industry during the ongoing and increasing popularity of shopping online.

“Brick and mortar stores have lacked the tools to compete with online shopping and their sales have, unfortunately, reflected that,” explained Peter Emery, Sysorex Director of Retail. “Websites have the advantage of recognizing visitors, knowing how they travel throughout their retail website, and so much more. The customer journey is known, ROI is increased, and it’s all within the data collected from web traffic. Sadly, physical retail shopping was at a big disadvantage – but that’s no longer the case with new indoor positioning and data analytics technology, a new dimension of retail shopping is being introduced.”

Each session of the series introduces retail executives and business leaders to the latest sensor technology coupled with lightning fast data analytics. These forward-reaching tools help management take a giant leap from fragmented customer knowledge to unified, anonymous, but actionable customer intelligence that delivers an in-depth understanding of the desired experience.

According to several sources, customer experience in the retail industry is in crisis.

  • 63% of consumers feel a coupon is the […]
By | December 19th, 2016|Categories: In The News, News|Tags: , , , , , , |0 Comments

Capturing Pokemon

Pokemon“What on earth is going on at Veteran’s Park?”  As we drove by, I glanced over to see it teeming with people. Young people. All glued to their phones. While they may have looked like zombies, it dawned on me (as I’m sure it has you) that they were immersed in the game Pokémon GO.

For the uninitiated, Pokémon GO is an augmented reality game that blends digital elements with the physical world. Players capture Pokémon (pocket monsters) and grow/evolve them. The game includes PokéStops at physical locations, where players stock up on supplies, and battle locations called Pokémon Gyms.

What captured my attention was the crowds of real life people ranging far and wide, day and night, hunting Pokémon. And I wondered how retailers, museums, libraries and other public institutions might join in the fun and reap the benefits of the players just outside the door.

Currently, a location can’t declare itself a PokéStop or Gym, which are predetermined by the game (although, McDonald’s in Japan has a sponsorship deal turning 3000 restaurants into Pokémon Gyms.) But, if your business is already a Stop or Gym, you can place a lure at your location that attracts rare Pokémon. For roughly $10 a day, hoards of people will follow Pokémon right to your door.

Or, is there a Stop […]

By | August 4th, 2016|Categories: Big Data, Industry Buzz, IoT, Mobile|Tags: , , , , |1 Comment

Mall Landlords Embrace High-Tech to Entice Shoppers

WSJExcerpt from: The Wall Street Journal
Esther Fung

June 7, 2016. Shopping malls are going high-tech.

Making technology investments to improve customer experiences has traditionally been the domain of retailers, which have introduced robots, touch-screen mirrors and virtual-reality goggles to attract shoppers to their stores in recent years.

“We’re bringing the same analytics Amazon used to crush bricks-and-mortar retailers into the real world,” said Sage Osterfeld, chief marketing officer at Palo Alto, Calif.-based Sysorex.

The data analytics firm uses a real-time location technology that measures the number of visitors and their dwell times in various parts of the mall using Wi-Fi, Bluetooth and cellular data signals emitted by cellphones.

By tracking the cellphone signals in a mall, companies can study the paths visitors take as well as how effective display windows and in-mall advertising are in drawing customers.

This is similar to how Amazon.com is able to measure user engagement by how long cursors hover over a certain part of a webpage, said Mr. Osterfeld. The technology is able to distinguish between visitors and staff, and provides insight as to which storefronts are most popular and which retailers have customers that fan out to other stores in the mall.

For instance, Apple Inc.’s stores are a huge draw for shoppers, allowing the tech giant to bargain for lower rents. With this technology, […]