PALO ALTO, Calif., December 19, 2016 – Sysorex (NASDAQ: SYRX), the indoor positioning and data analytics company, today announced the launch of its 3-part webinar series titled “Freethinkers of the Retail World.”
The webinar series, to kick off in early January 2017, will address challenges facing the retail industry during the ongoing and increasing popularity of shopping online.
“Brick and mortar stores have lacked the tools to compete with online shopping and their sales have, unfortunately, reflected that,” explained Peter Emery, Sysorex Director of Retail. “Websites have the advantage of recognizing visitors, knowing how they travel throughout their retail website, and so much more. The customer journey is known, ROI is increased, and it’s all within the data collected from web traffic. Sadly, physical retail shopping was at a big disadvantage – but that’s no longer the case with new indoor positioning and data analytics technology, a new dimension of retail shopping is being introduced.”
Each session of the series introduces retail executives and business leaders to the latest sensor technology coupled with lightning fast data analytics. These forward-reaching tools help management take a giant leap from fragmented customer knowledge to unified, anonymous, but actionable customer intelligence that delivers an in-depth understanding of the desired experience.
According to several sources, customer experience in the retail industry is in crisis.
- 63% of consumers feel a coupon is the […]