New Generation of Technology Takes Wireless Indoor Location Tracking to the Next Level

Of all the exciting new technologies and applications the explosion of sensors and network-connected things has brought to us, one of the most intriguing has to be indoor locationing – detecting and tracking mobile devices and assets in buildings based on their wireless signals for purposes ranging from asset tracking and security to visitor wayfinding and targeted marketing.

The concept of indoor locationing, and the possibilities it presented, started getting serious attention in 2009 and 2010 after new smartphone sales overtook those of ‘feature phones.’ With the Internet and consumerized location apps like Google Maps and Foursquare in the pocket of a growing percentage of the population, it didn’t take long for entrepreneurs and marketers to realize the value of bringing GPS-like locationing capabilities indoors.

Early approaches to indoor locationing, however, had limited success. Poor device detection, high maintenance costs, inaccurate locationing and low user acceptance all hampered their adoption. More recently, newer technologies introduced better locationing and statistical models to fill in the information gaps left by earlier systems, but the dream of delivering the perfectly tailored marketing offer at the perfect place to the perfect person still remains far from reality.

As with many technologies, while the use originally imagined may not be coming to fruition right now, indoor locationing is making surprising inroads in a completely different […]

By |2019-07-23T00:33:24-07:00July 13th, 2016|Categories: Mobile|Tags: , , , , |0 Comments

What’s Better than First? Last.

lastThe first in a two-part series.

Remember the first time you saw someone speak to their watch or the first time you saw a self-driving car? Of course, because you knew it was important as it was happening.

However, it’s the LAST time you see something that takes the prize. The power of innovation doesn’t lie in the firsts, but the lasts.

I know this sounds backwards, but stick with me.

True progress is about the lasts. It’s about the last time you have to drive yourself, the last time there is a traffic jam, the last time a patient doesn’t receive the necessary care in a timely manner because the equipment cannot be found, and the last time you wonder if your customers’ dwell statistics accurately measure the intent to purchase.

This world of lasts is created by what is already around us, observing and recording. Sensors are creating incredible amounts of data from mobile devices, health trackers, home thermostats, car computers, WiFi networks, and so much more. We depend on these sensors for the ability to understand the NOW in order to improve the TOMORROW.

Imagine. The last time you’ll be on the lower end of the curve because you don’t have insights to your data. The last time you’ll ever wonder if you can follow the customer journey as they […]

By |2019-07-23T00:33:29-07:00March 31st, 2016|Categories: analytics, Big Data, IoT|Tags: , , , , , |1 Comment